Did you know back to school shopping is the longest shopping period of the year in the US? Lasting over 3 months, consumers get started in mid-July and shop all the way through October for back to school products. To help get your back to school marketing ready, we interviewed Network Strategist Nicole Prodoehl about what to expect for back to school shopping in 2017, what some key dates are to keep in mind, and how affiliate advertisers and publishers can get their program ready for this major Q3 shopping period.