The Ficke Family has been ranching and running a livestock operation in Pleasant Dale, Nebraska since 1888.

Today, Del Ficke and the Ficke Cattle Company are role models for successful, holistically-managed, independently owned, profitable rural producers.

On this week’s RANCHCAST with host Lem Lewis, Del shares his disruptive techniques for making ranching and farming both more profitable and more satisfying. Better still, Del is showing rural producers how to manage their land so that their children and grandchildren will be incentivized to stay at home or return there.

As Del travels the country, speaking to groups and working one-on-one with producers, Del often encounters those ranchers and farmers who think his ideas are crazy. At first.

But when they hear Del out and see what he’s been able to accomplish on his own ranch and for his consulting clients, Del’s stature quickly transforms from: lunatic to genius.