This episode is all about what the heck basics mean?  yes I said it!  I think real estate agents (me included) have spent the entire time they THINK they are marketing ....looking at themselves in the mirror.  Ok it's not that bad, I love real estate professionals, of course I do, I help them every day. But when I look back, when I look around, and someone still doesn't have business I know they are either new or they don't know how to market themselves.  What do I mean? I mean they market themselves!!!!!!!! versus marketing to their customer.  They talk talk talk about how they are going to do this, do that, top producer, their sign, their track record blah blah it's like we can't get out of our own ego to just bring value.  I mean FREAKIN VALUE like no one has EVERRRRRR!!! I mean like this niche market of yours, you would go down to the depths of the earth for them, dig up the deepest piece of value and share it with them willingly and on video, and on audio and in writing and on social because you care and your job is to help them find the best home in that niche market you serve and you ARE THE ONLY ONE! who can serve them in real estate and they know it!

How does that paragraph make you feel? Does it make you think about what you are putting out.  Are you re-posting HGTV crap? Are you interviewing business owners, Are you creating specific landing pages, so specific that when it hits their news feed they can't help but STOP in their tracks and yell to their spouse, "Honey, holy shit, this is us" let's find out what this agent has to offer.

We need to get the basics down, then we can go back to them.  We need to focus on the journey of our customer not ourselves.  We need to Yes, do hand written note cards, call them frequently, visit them face to face, get out of our houses to prospect.  

....BUT!!!!???????

What if I told you that you should be thinking about how you can do farming, cold calling and door knocking ....but digitally!  that is what I do, with Real Estate Sales Funnels.

Listen to this episode and let me know what you think?

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Cheryl Spangler
[email protected]
....or just say hi!