Barry meets with Jesse Stricker, owner of Intek Corporation and winner of Small Business Week's Exporter of the Year award, about building real relationships with customers to help them come up with solutions that work for them. They discuss th

66: Facebook Dark Posts (feat. Ed Dearborn)

Aug 24th, 2016 37m 32s

Barry Coziahr chats with fellow marketing expert Edwin Dearborn, who has been featured in The Orange County Register, Entrepreneur, CBS MoneyWatch, Social Media Today, and other national media outlets. They discuss how business can use social m

65: Bizarrely Effective Tradeshow Marketing (feat. Michael Kurtz)

Jun 28th, 2016 21m 57s

In this episode of Real Live Marketing, Barry interviews Michael Kurtz, owner of a local branch of Floor Coverings International. Barry and Michael discuss Tradeshow marketing and the various ways to ensure you have a successful Tradeshow.

64: Hit The Right Notes With The Written Word (feat. Bob Baker)

Apr 8th, 2016 33m 31s

This week Barry welcomes local author and business owner Bob Baker on the show for some Real Like Marketing.Bob has written several books to help musicians, authors and creative entrepreneurs of all kinds use their talents and know-how to mak

63: Prospecting: Striking GOLD With Your Leads (feat. Patricia Cowan)

Apr 1st, 2016 24m 40s

This week Barry welcomes Patricia Cowen to the show to discuss prospecting.Patricia and Barry go over some great tips on building a good prospecting list and some best practices for making the best out the right list.At the end of the episo

Episode 62: Creating The Right Company Culture (feat. Ronnie Jones)

Mar 24th, 2016 28m 41s

This week we did a new episode, after being out for a few weeks!Barry welcomed back Ronnie Jones, who owns a few St. Louis companies, to discuss company culture.They talk about how, as an employer, to teach your employees to put forth the c

Episode 61: What's in a Brand? (feat. Matt Ricketts)

Feb 12th, 2016 27m 15s

This week Barry welcomes back local entrepreneur Matt Ricketts, who owns Better Life Maids.Matt and Barry talk about branding, Matt give some insight into what viewpoint to have when establishing your brand and they discuss when and how to re

60: Time Management And The Marketing Manager (feat. Ronnie Jones)

Jan 15th, 2016 32m 49s

This week Barry Coziahr welcomes back his close friend Ronnie Jones. Ronnie and Barry talk about how important it is for the business owner to be the marketing manager. They also talk about how to juggle all the different hats you can wind up w

59: What's Your Strategy? (feat. David Meyer)

Jan 7th, 2016 41m 30s

In this episode Barry Coziahr interviews David Meyer, with Spoke Marketing, all about Marketing Strategy. They discuss everything from budget to target audiences and really dig into how to create a marketing strategy.At the end of the episode

58: Success Marketing Jump Start Your Word-Of-Mouth (feat. Jerry Chapman)

Dec 24th, 2015 21m 32s

This week on Real Live Marketing Barry Coziahr meets with Jerry Chapman, from Leslie Cam Stop Smoking.Barry and Jerry talk about how to jump start your word-of-mouth with success marketing. They discuss different ideas on how to collect succe

57: All About That Brand (feat. Sarah Coziahr)

Dec 16th, 2015 22m 6s

Sarah, Barry's daughter, interviews him this week all about branding.They talk about what a brand consists of, what things to keep in mind when trying to establish a brand, and what small businesses need to pay attention to in regards to bran

56: The Value Of CRM (feat. Sarah Coziahr)

Dec 11th, 2015 21m 32s

Barry and Sarah Coziahr discuss the value of having a CRM this week on Real Live Marketing. They go over what exactly is a CRM and how do you use one. At the end of the episode they talk about why it is important for every company to have and

55: Coming To Terms With Marketing Lingo (feat. Sarah Coziahr)

Dec 4th, 2015 38m 11s

This week Barry Coziahr and his daughter, Sarah Coziahr, discuss marketing terminology. First, they discuss how important terminology is to any subject that you are involved in and how detrimental it can be if you do not know terms.Then they

54: 7 Worst Website Mistakes (feat. Sarah Coziahr)

Nov 18th, 2015 20m 53s

Barry and Sarah discuss websites in this week's episode. They go over the 7 worst website mistakes you can make when building your site. Everything from no SEO (Search Engine Optimization) to your site's design not being mobile-friendly.At th

53: Spelling Out SEO (Search Engine Optimization) (feat. Sarah Coziahr)

Nov 12th, 2015 26m 58s

Barry's daughter Sarah is back on the show this week interviewing Barry all about Search Engine Optimization or SEO.They go over three very important factors that can affect your search engine ranking. At the end of the episode Sarah gives a

52: Skill Building And Toastmasters (feat. Sarah Coziahr)

Nov 5th, 2015 30m 17s

This week Barry welcomes Sarah Coziahr back on the show. Sarah interviews Barry all about Toastmasters. They discuss the ins and outs of the meetings, what exactly is Toastmasters, and how you can use public speaking and communication skills in

51: How To Attract Leads (feat. Sarah Coziahr)

Oct 29th, 2015 24m 23s

This week Barry Coziahr welcomed his daughter, Sarah Coziahr, who works with him at RESPONSE! Targeted Marketing, onto the show. Sarah interviews Barry all about Lead Magnets. Barry explains exactly what a lead magnet is and tons of different e

50: Meet The Press: Nailing Your Publicity Interview (feat. Peter Green)

Oct 22nd, 2015 31m 1s

This week Barry Coziahr talks with Peter Green, a local St. Louis author. Peter and Barry discuss the importance of press interviews. They discuss how to set up interviews with different types of media, how do be prepared for the interview and

49: Write Your Book (feat. David Lucas)

Oct 15th, 2015 43m 6s

This week Barry interview David Lucas, with the St. Louis Writer's Guild. David and Barry talk about the ins and outs of writing a book from start to finish. They go over both fiction and non-fiction, the different types of publishing and the

48: Tradeshows Traffic, How to Get Yours (feat. John Notgrass)

Oct 8th, 2015 24m 58s

This week Barry Coziahr welcomes back John Notgrass with Notgrass History.John and Barry discuss tradeshows and how to get your moneys worth out of them. They go over how to choose the right tradeshow, what to bring, how to get people to your

47: Service is the Sale (feat. Wade Weistreich)

Oct 2nd, 2015 25m 24s

In this episode of Real Live Marketing Barry Coziahr interviews Wade Weistreich, a local St. Louis Realtor. Barry and Wade discuss Customer Service. Wade gives us different ways he goes above and beyond for your customers to really create a l

46: What is Every Door Direct Mail? (feat. Angela Bradley)

Sep 24th, 2015 22m 34s

In this episode of Real Live Marketing Barry talked with Angela Bradley with the United States Post Office. Angela and Barry talk all about Every Door Direct Mail and fully explain 'What is Every Door Direct Mail?'Find out what industries b

45: Handshake Marketing (feat. Gill Wagner)

Sep 11th, 2015 41m 23s

In this episode Barry meets with Gill Wagner who is a serial entrepreneur who has started several successful companies over the years.Gill, who is a skilled salesman, talks with us about handshakes and how that can affect your personal brand

44: Craigslist Unclassified (feat. Jackson Spencer)

Sep 4th, 2015 21m 24s

Barry talks to Jackson Spencer of St. Louis Wood Floors all about Craigslist.Jackson gets 70% of his business leads (around 20 each week) from Craigslist, Barry talks with him about the different aspects of advertising on Craigslist. He share

43: We are Talking Word of Mouth (feat. Matt Volk)

Aug 27th, 2015 23m 7s

In this episode of Real Live Marketing Barry welcomes back Matt Volk of Blanket Facilities. Matt has had huge success using Word of Mouth and BNI over the years. He shares his best practices and what he attributes his success to.At the end