Imagine enjoying a refreshing, plant-based drink while basking in the glow of an outdoor adventure. That’s exactly what Alistair Frost, founder of Pentire, had in mind when he created his unique brand, inspired by his love for active outdoor living. Join us as we dive into Alistair's fascinating transition from the bar scene to entrepreneurship, and how his changing relationship with alcohol led to the creation of a healthier, plant-based drink alternative. We'll explore how Pentire captures the essence of the outdoor experience in each bottle, from the carefully selected ingredients to the branding.

As we unravel the story of Pentire, Alistair shares valuable insights on building a brand that emotionally resonates with its audience. From their values of Active Outdoor Living to their marketing campaigns, we'll uncover how Pentire is not merely a brand, but a community people want to belong to. We'll also delve into how the company employs resourcefulness and open-mindedness to overcome challenges, with Alistair providing invaluable entrepreneurial advice distilled from his abundant experience.

With a launch into Waitrose, Pentire is setting the bar high, demonstrating the importance of strategic partnerships in brand growth. We'll discuss the journey towards company accreditation, the launch of a new beverage line in 200 Waitrose stores, and the exciting future that lies ahead for Pentire. As we close, Alistair emphasises the need for a clear purpose and belief in something bigger than oneself for long-term success. 

So join us on this inspiring journey, and don't forget to subscribe to our podcast to stay tuned for more insights and stories from the world of entrepreneurship.

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