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Refashion Community, you asked for video so who would be a better first guest than visual commerce platform, Olapic. Today, we’re talking to Zoe Neuschatz, Director of Brand Strategy and Partnerships of Olapic – a visual commerce company that lets consumers become a part of a brand’s visual voice by showcasing curated user-generated images and videos within brands’ e-commerce experiences to drive sales. Zoe works closely with partners such as ASOS, Vans and Coach to build strategic implementation plans to optimize the technology for their individual needs.
We love innovating with our customers. We’re seeing a 5% incremental lift with our ecommerce customers and an average 2% in order value
The company’s services cost anywhere from $30,000 to hundreds of thousands.
Keeping the early innovative energy from day one alive with the growing team and new offices. They have grown to 85 team members with three locations and satellite representatives on the west coast.
They collaborate across teams and encourage team member rotations amongst their three different offices in London, Argentina and New York. They’ve also built machine learning into
Visual content will be leveraged at every touch point, both online and offline. Expect to see Olapic’s content in in-store integrations, emails and ads.
“Don’t be afraid of change. Change is just growth.”
“Filters are great but they don’t result in conversions for brands.”
“We build new technology in our Olapic offering because our customers ask for it.”
Follow Olapic on Instagram Twitter | Instagram
The post RF19 | How Olapic Turns Selfies into Massive Sales with Zoe Neuschatz appeared first on Refashion.co.
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