Bad inputs result in bad outputs. If your customer insights are flawed, they are going to result in flawed product, branding, marketing, messaging, advertising, business strategy and even business model. If you aren’t doing your customer resear

E20 - Gen-Z Expectations of Their Employer

Jan 20th, 2023 34m 36s

A candid conversation with Gen-Z. Just as Gen-Z began their entry into the workforce, they experienced the pandemic, shifting global trends, and massively new ways of working. Born digital and more in touch with their purpose than previous gene

E19 - How To Not Let Your Customer Service Suck

Nov 21st, 2022 32m 47s

When was the last time you called any customer service and were helped immediately? It certainly wasn’t in the past 2 years. Why must we hold for hours, and once we finally get a hold of an agent, why does the service almost never meet our expe

E18– Designing a Meaningful Internship

May 9th, 2021 30m 59s

If you're not leveraging the minds of the future in your company, you could be missing out on a lot of untapped potential. At refine+focus, we've learned it's not just about hiring for enthusiastic young individuals but crafting an experience t

E17– Gen Z Women Talk Gen Z Marketing

May 9th, 2021 1h 1m

As Gen Z gets older, we are learning more and more about why they choose to purchase. It isn't just about product quality anymore, but about brands' reputation and actions. By listening to the real-life stories and favorite brands of Gen Z wom

E16– The Edge that Hobbies Brings

May 9th, 2021 52m 22s

Hobbies don't have to be isolated from the rest of life. In fact, letting the skills and feelings that hobbies inspire can be an incredible advantage to the work you produce in your company. Engaging in meaningful activities helps to unlock ou

E15– Marketing To Women

Mar 19th, 2021 22m 42s

Research shows that 91% of women believe advertisers don’t understand them. A company that misses the mark on marketing to women has a large disadvantage given that women control 70-80% of consumer purchasing decisions. So what does missing th

E12– Ask Better Questions

Feb 19th, 2021 32m 46s

Not all questions are created equal. While no question is a bad one, some are those that clarify while some are the keys to unlocking a new business opportunity. Marketers know that the framing of the question can largely impact the response,

E14– Innovation And Food

Feb 19th, 2021 27m 38s

Innovation can extend to every area of life, it is not isolated in an office. The nuances of techniques, spices, ratios, even the design of the kitchen can be a way to unlock the nuances of ideation. Even the courage to attempt a recipe can tra

E13– From Plan To Action

Feb 19th, 2021 26m 46s

You’ve done the research, planned the plan, and developed a strategy. You've followed Zach and Purnima's guidance for 13 episodes. You’re ready to move into the action phase. Inevitably you're thinking, "What if something goes wrong? What if we

E11– Becoming A Serial Innovator

Feb 19th, 2021 24m 28s

Once is chance. Twice is coincidence. Three times is...a serial innovator. It is not about waiting for an idea to strike you in the shower or a dream to show you the solution. In reality, it is 5 basic components of your work environment that

E10– Planning Your Strategic Plan

Feb 18th, 2021 27m 40s

We are all for spontaneity at refine + focus, but not when it comes to strategic planning. Would you go schedule a meeting without a topic, pitch an idea without having an idea, take a hike in the mountains without any gear? We hope not! So why

E9– Reclaim Authentic Networking

Feb 18th, 2021 38m 8s

We know you are more than the job title under your LinkedIn username, more than the company you work for or own, and more than the college you graduated from. You are a unique accumulation of experiences, talents, passions, and goals that got

E8– Professionals On TikTok

Feb 18th, 2021 19m 51s

You have 60 seconds to pitch your business to a fast-paced world...1,2,3, go! What would you say? How would you make your audience stop, listen, rewatch, and like? How would you convince them to follow? We know this sounds terrifying, but fear

E7– Build Online Communities

Feb 18th, 2021 21m 28s

We miss the days of spontaneous interactions with coworkers in the break room, visitors at our desks to ask how our day is, and elevator conversations with strangers that become friends. These small connections are the spice of life.We're here

E5– Where To Find Creativity

Feb 17th, 2021 18m 33s

The word is creativity—not an inherent trait, but a skill that anyone can build. It’s vital to generating novel ideas that push boundaries and drive innovation, and it makes for dynamic and predictive problem-solving. It is small and everyday c

E4– Be A Better Strategic Planner

Feb 7th, 2021 39m 40s

When you think of frameworks, chances are you think of lines, boxes, broad labels, arrows, and the word “ugh.” Maybe you think of the feeling of having to decide which framework for when, who, what objective, and, again, the word “ugh.” In rea

E2–10x Your Curious Culture

Feb 7th, 2021 28m 15s

Get curious about curiosity. How do we shape it? How can we leverage it? What are its limitations and strengths? What does it take to foster a curious environment? In the modern world, curiosity is not just a buzzword. It is an essential compon

E3– Learn From Your Customer

Feb 7th, 2021 21m 1s

Think of your favorite brand. What is the reason for your loyalty? Chances are it stems from feeling heard, listened to, respected, or represented in the products and services they create. While many companies see the world shifting towards a c

E1– Build A Pivoting Muscle

Feb 6th, 2021 26m 26s

When Einstein said, “Insanity is doing the same thing over and over and expecting different results,” he practically called the world insane. If we reinforce habits and old ways of thinking, we cannot produce new and exciting outcomes that our

E6–Tell Better Stories

Jan 30th, 2021 24m 2s

Let us paint a picture for you: you have spent your morning responding to emails, refilling your coffee cup, and dreaming of lunch. When lunch finally arrives, you unpack your leftovers from the night before and reach for your headphones to dro

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