Have you felt like you’ve outgrown your own brand? Does it feel like an old shirt that just doesn’t fit anymore? It might be time for a rebrand!In this episode, Angie Flickinger from Waterbody shares her experience of not just updating her cosm

Just Go For It // Zach Pecha of Hiker’s Brew

Jul 29th, 2021 1h 5m

When was the last time you had an idea for a business, and just WENT FOR IT?! Do you hold yourself back and give yourself all the reasons it won’t work, or do you rally and get started right away?In this episode, you get to meet the founder and

Back from the Dead // Points of Reflection as an Entrepreneur

Jul 28th, 2021 34m 53s

We’re back! After a short hiatus, Heather is here to share the life updates, lessons learned from getting unreasonably sick in the midst of the summer busy season, and what’s on the horizon.Points of ReflectionAre the methods you’re using to ac

Getting Into a Flow State // Kellie Okonek of Iron Lady Coaching

Jun 11th, 2021 53m 31s

Ready to meet another badass woman who is going for it in life and business?Kellie Okonek knows adventure. As an elite ski mountaineer, she’s skied first descents across AK, Antarctica, Chile, Argentina, and Eastern Europe and has skied from th

Building Company Culture with Kendall Card of Black Ovis

Jun 3rd, 2021 23m 33s

The hardest part of building any business is getting the right people in the right seats on the bus. If you’ve ever hired (or fired) an employee, you know that it can be super hard!In this episode, you get to meet Heather’s business mentor, Ken

How the Heck Do You Get People to Like, Know and Trust You // Caroline Addington

May 27th, 2021 1h 4m

Ready to meet your new favorite person on the interwebs? Introducing Caroline Addington!Caroline is a total sweetheart, a bad ass, a business coach for female entrepreneurs, and an absolute riot to witness on Instagram. She has an incredible pr

The Universe LOVES Clarity // Deciding What You Truly Want

May 20th, 2021 29m 52s

Get ready to find a quiet spot and a journal...this episode calls you to take ACTION!If you don’t know what you want, it’s really difficult for the Universe to deliver it to you.Whether you’re a spiritual person or not, it’s important to realiz

Wearing Many Hats // Dave Brinker of Made Out West

May 6th, 2021 47m 38s

It’s amazing who you can meet through social media!After a quick chat on Instagram, Heather and Dave hopped on a call to chat all about his experience working as one of the original team members of Sitka Gear, which was later acquired by GORE-T

Sneak Peek of the Founder Speaker Series // Robby Denning of Rokslide

Apr 29th, 2021 52m 2s

Do you quit your day job to become an entrepreneur?Do you go get a job in the industry you want to be a part of?Do you decide to live in the back of your truck to simply pursue your passions and not have to work at all?These are all viable opti

Real Life // Behind the Scenes of My Latest Project

Apr 15th, 2021 36m 9s

Everything can be going in the right direction, and you can STILL experience frustration.In this episode, Heather gives you a real time snippet of life in the world of a small business. How do you handle your own frustration? What tools do you

The Next Three Months // Rock Setting in Business

Apr 1st, 2021 29m 52s

Today, Heather gives you a sneak peek behind the scenes at Heather’s Choice and the process they are using internally to set quarterly goals! Do you break your year down into quarters?What did you accomplish in the last three months that matter

Crafting a Sales Organization // Van Schoessler of Basecamp Oregon

Mar 25th, 2021 48m 36s

Get your pen and paper ready, this episode is CHOCKED FULL of actionable information to grow your business!Today, Heather introduces you to her business mentor, Van Schoessler of Basecamp Oregon. Van has a rich background in the outdoor industr

Learning to Love Your Numbers

Mar 18th, 2021 28m 54s

This week, Heather fills you in on some Heather’s Choice updates, like the BIG project she is working on to take the business to the next level.In addition, Heather gives strong encouragement to have the BIG dreams, the BIG aspirations of what

Working to Conserve Wild Places // Live From The Colorado River

Mar 4th, 2021 48m 8s

We’re back from 30 days of rafting through the Grand Canyon! It was the perfect trip and we’re so grateful we had the opportunity to go.On today’s episode, Heather sits down with Robert Ruffner on the banks of the Colorado River to discuss cons

Time to Gain Some Perspective // Taking a Month Off from Work

Feb 18th, 2021 15m 11s

Greetings from the banks of the Colorado River! I am about to embark on a 30-day river trip. I’ll be stepping away from the day-to-day operations Heather’s Choice for the month and leaving it in the capable hands of my staff back in Alaska. I

When Is the Right Time to Start?

Feb 11th, 2021 43m 31s

Steve and Brad are back! We ask a very important question; when is the right time to start? When do you take the leap to starting your own business and going all in?Ready to get started on your entrepreneurial journey? Join the Positioned to Sc

Building a Wilderness Medical Kit Business // Andrea Connell

Feb 4th, 2021 1h 14m

Do you ever wonder the “why” behind a lot of business? What motivates people to take a risk and build their own brand?In this episode, you get to meet Andrea Connell of Wild Experience Gear Co. and hear her “why” behind the business. It’s an in

Starting a Coffee Business // Emily Rickman of AK Coffee Co.

Jan 28th, 2021 1h 8m

Ready to be inspired to just GO FOR IT?! Today’s episode is for you!Introducing Emily Rickman from AK Coffee Co. Emily is a badass Alaskan who has jumped in with both feet to start her coffee business here in Anchorage, Alaska. Emily’s story is

Managing Expectations with Everyone in Your Business

Jan 21st, 2021 30m 27s

Have you ever struggled to get what you wanted from a vendor or independent contractor? Well, it’s not always their fault if you don’t get what you want…Today, Heather covers a real time example of being clear on what you want, communicating yo

Strategizing Your Business Goals for 2021

Jan 7th, 2021 29m 27s

Welcome to the New Year! It’s time for some business goal setting!After spending the day working with the Heather’s Choice team, Heather debriefs the process she used internally to help her crew of nine people create goals for the business. You

This is Life // Shenanigans with Heather, Brad and Steve

Dec 24th, 2020 58m 24s

Welcome to a very special episode of Relentless and Ridiculous, with a lot of friendly banter and reflections on the growing of a business.Today, you get to meet one of Heather’s best friends; Steve Opat of Alaskan Odysseys. Brad is also back t

What Makes a Great Coach? Introducing Kati Rehm

Dec 17th, 2020 1h 19m

Looking for a gentle nudge to start your entrepreneurial journey? How about a double handed SHOVE? If so, you’re in the right place!Today, you get to meet Kati Rehm who is an all around bad ass and life coach for people who have lives. She shar

How, Why and When to Start a Podcast with Laura Wiese

Dec 3rd, 2020 48m 45s

Ever wondered about starting your own podcast? Curious how people monetize them? Wondering if you need to hire someone to help you bring your podcast to life?On today’s episode, you get to meet the brains behind this podcast, Laura Wiese. Laura

Closing the Doors and Moving On // Lindsey B. Davis of Wylder Goods

Nov 19th, 2020 1h 8m

Have you ever seen a brand on Instagram that makes you go, “Oh my god! They nailed it! It’s so beautiful! So on point!”? Yep, that was Wylder Goods, the first (and only) online outdoor retailer for women.Today, former founder and CEO of Wylder

Is Fundraising Sexist? Amy Hatch of Garage Grown Gear

Nov 12th, 2020 1h 27m

Buckle up, this episode is JAM PACKED with takeaways!Today, you get to meet Heather’s long lost sister, Amy Hatch of Garage Grown Gear. Both of these ladies are from Alaska, both of them LOVE backcountry adventures, they both own and operate bu