Mariah Parsons
Retention ChroniclesEpisodes
Episodes of Retention Chronicles
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Mariah Parsons and Savannah Benson, VP of Customer Experience at Mixhers, discussed the evolution of customer experience strategy in e-commerce, emphasizing the importance of proactive planning, managing customer expectations, and over-communic
Mariah Parsons and Matt Froehlich discussed the importance of networking and connection-building in the e-commerce industry, sharing their experiences from attending conferences like Shop Talk and The Whalies. They emphasized the value of meeti
Mariah Parsons and Yaw Aning discussed the importance of creating a seamless post-purchase experience for e-commerce merchants. They emphasized the need to align the experience with the brand's strategy and goals, educate customers about the br
Mariah Parsons and Rachel Nilsson, Founder of RAGS, discussed Rachel’s experience in building her e-commerce business, emphasizing the importance of perseverance, creativity, and customer satisfaction. Rachel shared her journey, including mana
Mariah Parsons and Jonathan Penna, Co-Founder of ORBYT Skin & Azio Beauty, discussed their experiences navigating the challenges of e-commerce during the COVID-19 pandemic. Jonathan shared his journey of transitioning from a bakery to an e-comm
Liz Krupka, Owner of Nomadd Marketing, joins Retention Chronicles to discuss email marketing and optimizing email templatesGreat email marketing has to parallel a brand’s tone and great customer experience. This is what Liz and her team focus
Joel Reichert, four-time ecommerce owner and co-founder of Copper Pearl, Maven Thread, and Woven Nook, joins Retention Chronicles to discuss selling on Amazon vs. Shopify and running ads on Amazon vs MetaJoel started his career in ecommerce h
Chad Fisher (Founder) and David Stober (COO) of Ambaum join Retention Chronicles to discuss when merchants should use third party apps vs. custom solutions within Shopify’s capabilitiesThe Ambaum team has been in the Shopify ecosystem since th
Dallas Parsons, Senior Director of Marketing at Mixhers, joins Retention Chronicles to discuss adding value to the ecommerce customer experience. Dallas started at Mixhers as a customer success manager, so she knows exactly what their custom
Harry Willis, Director of Partnerships and Business Development at Relo, joins Retention Chronicles to discuss increasing repeat orders and subscriptions for Shopify CPG brands.For Shopify and Shopify Plus brands, it can be difficult to know
Jay Davis, Founder of Pillow Cube, Cold Case Ice Cream, & Creatably, joins Retention Chronicles to discuss where to start when founding an ecommerce brand.Jay has had a vast background in marketing and he focuses on one thing - what’s not goi
Emerson Hammer, Director of Partnerships at Corso, joins Retention Chronicles to discuss ecommerce shipment protection in the order tracking experience.There’s a lot of tech stack consolidation in ecommerce right now as brands are striving fo
Liz Reyes, Co-Founder of Sols, joins Retention Chronicles to discuss recovering from a burglary by putting her customers first, establishing her ecommerce store on Shopify, starting to build on social media, & more.When founding an ecommerce c
James Van Erck, Co-Founder & COO of Rebuy, joins Retention Chronicles to discuss software that generates post-purchase revenue for Shopify brands. With his extensive background in ecommerce, James has a lot of experience to share with Shopify
Allyse Jackson, Founder & CEO of Beehive Meals, joins Retention Chronicles to discuss how she’s managed and organized operations and logistics for her ecommerce business. Without intending to, Allyse started her business Beehive Meals by prepp
Caitlin Elgin, Head of CRM & Lifecycle, at Fluency Firm joins Retention Chronicles to discuss evaluating Shopify transactional email and SMS by click rate. Caitlin, Noah, & Mariah chat about Caitlin’s background in marketing and how she’s been
Lindsay White, Founder & CEO of The Little Milk Bar, joins Retention Chronicles to discuss scaling customers through social media and digital marketing for Shopify brands. Lindsay and Mariah chat about Lindsay’s journey to entrepreneurship wi
Anatoliy Labinskiy, a 4-time Two Comma Club winner and founder of GSM Growth, joins Retention Chronicles to discuss how to understand TikTok metrics and grow your sales with TikTok advertising. Anatoliy tells Mariah and Noah about one of the
Georgia Grace Edwards (Co-Founder/CEO) and Charlotte Massey (Co-Founder/COO) of Gnara join Retention Chronicles Season 5 to discuss founding their brand with their patented GoFly technology.Georgia Grace and Charlotte patented their GoFly tec
RC Williams, Co-Founder of Rejuvia and 1-800-D2C, joins Retention Chronicles Season 5 to discuss streamlining and evaluating technology for D2C brands.RC tells Mariah about how he and his mother started Rejuvia four years ago and how they dov
Jenny Nuccio, Founder & CEO of Imani Collective, joins Retention Chronicles for the first episode of Season 5 to discuss social entrepreneurship for nonprofits and for-profits.Jenny has always been passionate about developing the communities
Jules Weldon and Stacey Pierce, Co-Founders of OME Gear, join Retention Chronicles for the final episode of Season 4 to discuss the struggles and successes of building a multi-use product. Jules and Stace took their product vision and turned
John Gross, Founder & CEO of Fat Earth Media, and Rose Eppensteiner, Senior Manager of Lifecycle Marketing at Fat Earth Media, join Retention Chronicles to discuss founding an agency to work with mission driven brands to help with paid media, l
Ryan Gresh, Founder & CEO of The Feel Good Lab, joins Retention Chronicles to discuss his journey in creating a natural pain relief cream to help their customers feel good and soothe chronic pain.If you’ve ever experienced searing pain, you k
Blake Imperl, former VP of Marketing at Carro and current VP of Marketing at Digioh, joins Retention Chronicles for episode 21 of season 4. Noah, Mariah, & Blake kick off the episode with Blake’s birthday running tradition, starting his career
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