Are benchmarks bogus? Is measurement meaningless?

In this edition of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian Balfour about the perils of benchmarks and measurement.

Brian was the VP of Growth at Hubspot, which now has almost 80,000 customers. He’s been a founder and an entrepreneur in residence. He’s also the founder and CEO of Reforge, maybe the best place on the planet for the best marketers to learn how to be even better.1

We chat about:

 - retention

 - benchmarks

 - measurement

 - why retention is an output

 - whether you can engineer in retention or not

 - some of the best examples of retention he's seen

 - keeping marginal audiences you acquired because of COVID-19