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Magnetic brands: attraction is the new acquisition

Magnetic brands: attraction is the new acquisition

Released Monday, 23rd March 2020
Good episode? Give it some love!
Magnetic brands: attraction is the new acquisition

Magnetic brands: attraction is the new acquisition

Magnetic brands: attraction is the new acquisition

Magnetic brands: attraction is the new acquisition

Monday, 23rd March 2020
Good episode? Give it some love!
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If your brand disappeared tomorrow … would anyone care?

Peggy Anne Salz and John Koetsier interview CleverTap's head of brand Charles Orlando. He's a 25-year veteran of marketing, branding, and telling stories, with stops at Cisco and Intuit as well as Humanity.

We talk about:

 - what does "magnetic" mean for a brand?

 - how does a brand become magnetic?

 - what does "brand" really mean? and where does it really exist?

 - companies that are doing it right

 - brands that are doing it wrong

... and MUCH more!

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Retention Masterclass

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention.We interview them and share their secrets with you.

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