Traditional and digital media have long operated in silos, and with an ever increasing number of screens and platforms it can seem overwhelming and bring a temptation to revert to old media habits rather than try to master a new art. In our fin

Diversity, Equity and Inclusion. Can Advertising Walk the Talk

Oct 13th, 2020 19m 11s

We’ve seen positive shifts in diversity, equity and inclusion in the marketing industry. But COVID-19 is proving to be the mother of all distractions, and while it’s easy to forget about the important issues when they’re out of our line of sigh

Attention! Is there anybody out there?

Sep 29th, 2020 18m 57s

With many of you not even making it to the end of this description, what chance do our ads have? Despite all the switching, skipping and multitasking, Rachel discovers that brands like Lynx and Dettol have found ways to overcome this ad-ttentio

A brave twist to a moving story

Sep 15th, 2020 21m 49s

Rachel discovers that the four words Bill Bernbach, David Ogilvy and Neil French would say today are ‘I told you so’. Because whilst we all agree it’s getting harder and harder to break through the noise, creativity is still the last unfair adv

Who am I? And how did I get here?

Sep 1st, 2020 20m 37s

Rachel goes down the customer journey rabbit hole and gets curiouser and curiouser about the question “How can brands show up in the right place, at the right time, and say the right thing?”Welcome to Rethink, a podcast by Think with Google.

From traffic jams to jimjams

Aug 18th, 2020 19m 42s

Rachel Corbett encounters a world of commuters who’ve stopped commuting. How have businesses jumped from chatty radio hosts, and witty billboards, to quick click delivered stuffed crusts? She finds unexpected answers to the question “What’s the

You've regained that loving feeling

Aug 5th, 2020 23m 5s

Rachel finally steps out of lockdown and into the light, to a whole new world. Faced with the question “How on earth can marketing reach and connect with people who are finding new ways to stay connected themselves?”Welcome to Rethink, a podca

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Rethink: An introduction

Jul 17th, 2020 2m 27s

Dropping early August, a new podcast by Think with Google. Host Rachel Corbett joins forces with some of the most interesting and innovative minds to Rethink marketing challenges – with a little help from Google. It’s a feast of thought-provoki