Daniel Murray is Head of Marketing Operations at ServiceTitan. In this episode, we explore marketing, psychology, copywriting, how to build a personal brand, and selling with emotion. Starting a company is hard, and getting people to care about it even more difficult. That's why your marketing and messaging has to stand out. 

As Daniel said, "You're not going to win on product or sales. You're going to win on brand." We also discuss being competitive, how to hire people, and why your marketing should not be selling so often. It's all about creating value for your audience. You should check out Daniel's podcast, The Marketing Millennials.

GUEST

• Daniel Murray LinkedIn
• The Marketing Millennials Podcast
• ServiceTitan Website

PODCAST

• Safa Mahzari
• Patreon
• Alluxo Website

TERMS

• B2C = business to consumer
• B2B = business to business
• KPI = key performance indicator
• CTA = call to action
• Pipeline = sales funnel showing the stage of various deals
• MQL = marketing qualified leads
• SQL = sales qualified leads

RESOURCES

• "Influence" by Robert Cialdini

TIMESTAMPS

• 0:00 - Episode intro
• 0:50 - Background on Daniel
• 2:38 - Why resumes don't matter
• 7:27 - Getting into marketing
• 11:12 - Marketing and sales partnership
• 15:41 - What is marketing operations?
• 20:02 - How to qualify or unqualify a lead
• 24:15 - Demonstrating value, not hard selling
• 30:38 - Building a personal brand on LinkedIn
• 37:56 - Daniel starting his own podcast
• 41:06 - The worst college course to take
• 46:08 - How to become known as an expert
• 53:55 - Advice to your younger self
• 56:33 - Wrap up and final thoughts