On this episode of Rocket Your Business for Trade Contractors we are joined by Logan Shinholser of the Contractor Growth Network to talk about what trade businesses can do to build a more cohesive and compelling marketing plan. Many companies want to jump straight to the "attraction" phase of marketing strategy, but Logan discusses reasons why service quality and powerful branding form the foundation for any successful marketing strategy. Getting the Be-Look-Attract sequence out-of-order can have disastrous consequences for your company and can waste a LOT of time and money. Learn how to give the right attention to the right phase of marketing and you'll super-charge your strategy!

Learn more about the Contractor Growth Network here!