In this conversation, Robin Scherer, the owner of Trust Roofing, shares his journey of starting and scaling a successful roofing company. He emphasizes the importance of mindset, customer support, and branding in building a strong company. Robin also discusses the benefits of in-house labor and shares insights into his sales process. 

He highlights the value of marketing and investing in branding to create a strong brand presence. Throughout the conversation, Robin emphasizes the importance of continuous improvement and building relationships with both employees and customers. In this conversation, Robin Scherer shares his insights and experiences in the roofing industry. He emphasizes the importance of being genuine and humble on social media, not letting others' opinions hold you back, and living your life without caring about judgments.

Robin also discusses the stigma around blue collar trades and the opportunities they offer. He encourages individuals to consider blue collar work and highlights the need for more skilled workers in the industry. Additionally, Robin talks about the retail model in roofing and the importance of hard work and building a strong team.