Meet Tiara Yracheta-Udziela, Marketing Coordinator at Banzai, where she helps marketers develop engaging and meaningful connections with their customers through all types of events.  She has five years of experience executing grassroots marketing strategies, and is always seeking out creative, scalable opportunities to add a human touch and a sense of community to the SaaS industry.  

In this episode, you'll discover what personalization, networking, and engagement marketing look like during COVID for in-person conferences, what Tiara thinks the future of in-person marketing events will look like, and what leaders need to consider when making decisions about in-person vs. virtual events. Enjoy!

Notes:

- 02:00 Attending Content Marketing World in Person

- 04:50 What Engagement and Networking Opportunities Looked Like

- 08:30 A Closer Look at Hybrid Event Experiences

- 11:00 People, Engagement, and Networking as the Drivers of Conferences

- 13:20 The Move Towards Making Regional Events More Specialized

- 15:00 The Future: Engagement Marketing and Events

- 16:00 The Importance of Defining and Clarifying the Purpose of an Event

- 19:00 How To Gain More Value From Events as a Company

- 21:15 Top Takeaways and Learnings From Attending Content Marketing World