Meet Ahin Thomas, the VP of Marketing for Backblaze, an 11 year old player in the cloud storage space with the unique model of having both B2C and B2B and entrusted with 600 Petabytes of data from customers in more 160 countries. In this podcast episode, you'll hear what it's like to find positioning in a very crowded, competitive marketplace like cloud storage. You'll learn how company values can make or break your marketing and how they have to come from the top. You'll also learn how they make social work and what you need to do to get an actual ROI out of it, the KPIs that really makes sense for your marketing on a large scale all the way to the very nitty gritty campaigns, and how WWE can make you a better marketer!

Show Notes:

• 02:05 600 Petabytes of Data
• 05:05 Scaling Up Challenges
• 07:20 What Systems Come First
• 08:47 Competing With Giants: Being Customer Focused
• 11:53 Helping Cut Through The Fog Of The Cloud
• 13:58 The ROI Of Transparency
• 15:44 Marketing Experiments: Social
• 18:58 Getting ROI From Social
• 24:10 Marketing KPIs
• 27:39 Wins In Marketing: Migrations From Competitor
• 29:50 Marketing In 2018: Staying Customer Focused
• 33:00 Marketing With Stories
• 35:13 Lightning Questions