Meet Brendan Hufford, the founder of Growth Sprints, which helps SaaS companies scale from $10M to $100M ARR. Brendan is also a growth marketer at Active Campaign.

In this episode, a conversation about leadership gets real. You'll hear about hiring A-players, what it means to be a manager versus an individual contributor, why we're so quick to promote contributors to managers (and if we should be), and the difference between leaders and managers. Finally, you'll learn how to deal with all of this in a remote work setting while the rest of the world is (sort of) on fire. Lots of great insights wherever you are in your marketing career. Enjoy!

Notes:

- 02:05 You Need To Market Differently When Hiring A-Players

- 04:30 Finding the Non-traditional Career Mix as a Marketer

- 06:05 Don't Stifle Your A-Player Marketers or They'll Leave

- 07:05 To Promote or Not Promote A-Players to Managers

- 09:00 Developing an Advancement Structure That Doesn't Require Managing People

- 11:10 Being Promoted, But Still Having To Operate at a Lower Level

- 13:30 Coaching People up or out Within a Culture of Trust and Transparency

- 19:35 Addressing the Humanness of Your Colleagues in a Remote Work Setting

- 26:40 Personal Advisory Boards, Mentors, and Toxic Bosses

- 31:00 The Difference Between a Toxic Culture and a Toxic Manager

- 33:00 You Can Be a Great Leader Without Being a Manager