Meet Christopher Schreiber, Head of Marketing at Qwilr, a software that creates visually engaging sales proposals that stand out and win more business. He's a marketing executive with 15 years of experience in leadership roles at high-growth tech companies.
In this episode, you'll learn how Christopher crafted research-based content by running a survey of 100+ software buyers; what it takes to produce real insights that have lasting power for marketing and sales; and finally, what's changing in the SaaS buying process. Enjoy!
Notes:
02:15 Creating Visually Engaging Sales Proposals that Stand Out and Win More Business
03:30 Deciding To Run a Survey of 100+ Software Buyers
05:45 Using the Survey's Results for Marketing and Sales Enablement
06:55 The Full Process of Executing a Survey
08:55 Results: New Benchmarks and Surprising Insights
10:40 Buyer Enablement: Merging of Self-Serve and Sales-Led Processes
12:25 Sharing the Results and Showcasing the Product Simultaneously
16:00 How To Produce Real Insights Successfully vs. Commoditized Data
20:10 Survey Validation: The Opportunity and the Process
22:55 Leadership: Finding the Right Balance Between Rigor and Speed
24:15 Lightning Questions
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More