Whether you are a SaaS founder looking to make your first marketing hire or a CMO building out your team, the rocky tech economy has created a surplus of marketing talent. VPs and Directors from big tech are free agents…fantastic hires, right?

What To Do When Your Best Clients Change Jobs, with Trinity Nguyen

Mar 7th, 2024 24m 23s

Most SaaS revenue leaders would agree that former clients (”Gems”) make amazing second clients. But, how can you track job changers and operationalize an outreach program at scale? Trinity Nguyen, VP of Marketing at UserGems, joins this episode

The New Corporate Narrative That Buyers Demand, with Lindsey Groepper

Feb 22nd, 2024 12m 31s

Gen Y and millennials — who value purpose and meaning when choosing SaaS vendors — comprise most of today’s B2B decision-makers. So why are you still pushing narratives centered on products and features? Today's modern corporate narrative has e

Surviving a New CEO Transition with Paige O’Neill

Feb 7th, 2024 28m 22s

You’re a SaaS CMO and received the news that you are getting a new CEO. Super! Super? Super, right?! In this episode, Paige O’Neill, CMO of Seismic, shares her story of transitioning to a new CEO with her previous role. From what the first meet

Marketing’s Vital Role in Customer Expansion with Karen Budell

Jan 24th, 2024 27m 2s

For most SaaS organizations, the customer success function has two players - the CS lead and the salesperson. But in this episode, Karen Budell, CMO of Totango, talks through a “three-legged stool” approach, with marketing as an equal leg. She

It’s a Crapshoot: Category Creation & Positioning with April Dunford

Jan 10th, 2024 37m 7s

In this episode, our host speaks with author and positioning expert April Dunford about the realities of creating a category and defining positioning to win in SaaS. Drawing from years of data and experience consulting SaaS companies, April sur

The Art & Science of Freemiums & Free Trials with Krish Ramineni

Dec 27th, 2023 36m 3s

SaaS marketers know we’ve entered the era of the self-serve buyer, where prospects expect price transparency and free trials. While this might not work for complex enterprise deals, there are lessons to be taken from a PLG motion that most SaaS

What Biden’s Order on AI Means for Marketers with Conor Bronsdon

Dec 13th, 2023 31m 9s

With Biden’s recent executive order addressing the safe and secure development and use of AI, data privacy is even more mind top of mind for SaaS marketers. In this episode, Conor Bronsdon, Director of Marketing & Communications at LinearB, bre

The Fame and Flops in Creating Memorable Brands, with Melissa Rosenthal

Nov 29th, 2023 32m 6s

SaaS marketers understand the importance of a strong brand, but are you clear in your strategic narrative today? If “efficiency” is driving your narrative, this episode is for you (because, spoiler alert, “efficiency” ain’t it.) In this episode

Why It’s Time to Axe “Enterprise Marketing” with Sarah Emmott

Nov 15th, 2023 28m 56s

Whether you have added enterprise selling into a PLG motion or have always focused on the segment, SaaS marketers understand the different pain points and nuances of prospecting to the enterprise. But, should you literally market to “the enterp

Navigating Audience Data for Early-Stage Marketers with Ryan Sonnenberg

Oct 20th, 2023 25m 15s

Are you an early-stage B2B SaaS marketer, or maybe you’re a seasoned marketer but have limited resources to uncover the audience data you need to succeed? In this episode of SaaS Half Full, Lindsey sits down with Ryan Sonnenberg, Director of Ma

How Modern PR Can Support an ABM Program with Lindsey Groepper

Oct 4th, 2023 14m

PR and ABM…say what? Yes, there is a modern PR approach where these two strategies work together, adding more value to your PR investment. Our host, Lindsey Groepper, forgoes a guest this week to share her thoughts on this topic, including how

Taking Marketing Risks in a Strained Economy with Emily Montgomery

Sep 21st, 2023 27m 8s

If you’re a SaaS marketer who tends to be risk-averse, the last 12 months have not been your friend. Market volatility and “doing more with less” do not pair well with taking chances, but Emily Montgomery, VP of Professional Services at Xplor,

Threads, Mastodon, X, and More: A Look at Social Mayhem with Karri Carlson

Sep 7th, 2023 34m 37s

It's been a minute since the social media industry has been in the spotlight, but the past six months have been poppin' off. Between the launch of Threads and Twitter rebranding to X, there's a wealth of new info to digest if social media falls

Bot Rising: AI’s Volume, Velocity & Variety with Pete Housley and Amanda (Elam) Cole

Aug 9th, 2023 38m 28s

By now, we get it: AI is here to stay and makes marketing more efficient. But, what fears do marketers have around AI, how do you responsibly feed the board’s appetite for AI, and to what level do marketing leaders need to understand the techno

CMOs Speak: CEOs Are Undervaluing Brand

Jul 26th, 2023 7m 47s

What do CMOs wish more CEOs understood about marketing? It’s the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In thi

Throwback Episode - Adding Growth Marketing to a PLG Brand with Rachel Hepworth

Jul 12th, 2023 28m 45s

PLG companies are in the spotlight again, being examined by media and analysts for their staying power in a recession. So, we’re pulling an episode off the top shelf this week which tackles PLG. Rachel Hepworth is now Head of Marketing at Notio

Crushing It in the B2B Creator Economy with Ali Fazal

Jun 28th, 2023 36m 18s

Our circle of influence has fundamentally changed. Whereas we used to follow brands, we now follow people. While B2C companies were quick to invest in online influencers, B2B marketers are finally vibin’ with the creator economy. In this episod

The Elusiveness of Inclusive Marketing with Sarah Reynolds

Jun 14th, 2023 36m 11s

Hey guys! Nope, scratch that. Hey friends! While most SaaS marketers agree on the importance of inclusive marketing, achieving inclusivity is still a work in progress. In this episode, Sarah Reynolds, CMO of HiBob, discusses the importance of e

The Growing Bench of CMO Free Agents with Nirosha Methananda

May 31st, 2023 29m 2s

We’re gonna need a bigger bench. The list of available SaaS CMOs is growing, with many finding themselves free agents for the first time, involuntarily. In this episode, Lindsey connects with Nirosha Methananda, a senior marketing leader on the

Back to Basics: Escaping Today’s Marketing Inferno with Bhaskar Roy

May 17th, 2023 30m 33s

Looking back on 2021 and early 2022, it was heaven for many marketers. Big budgets, sky-high valuations, and VC dollars are pouring in. Today? “Do more with less” has become the most-hated phrase among SaaS marketers. Bhaskar Roy, Head of Marke

The Art & Science Behind Pricing & Packaging with Dan Balcauski

May 3rd, 2023 36m 1s

Who is in charge of pricing decisions at your SaaS org? For nearly 60% of companies, it’s the CEO or an opinion-filled decision amongst the entire C-suite. But who should own it? Dan Balcauski, the founder of Product Tranquility, answers the qu

Quit Pointing Fingers: It's About Brand & Demand Balance with Palmer Houchins

Apr 19th, 2023 33m 51s

"Do more with less" is this year's most-hated phrase for marketers. And for brand marketers, this means a direct hit to budgets responsible for a company's reputation. On this episode of SaaS Half Full, Lindsey talks with Palmer Houchins, Head

The Great Divide Between Corp Comms & Marketing with Grace Williams

Apr 5th, 2023 27m 24s

Gone are the days of internal-only communication. Every internal message is now at the risk of being shared externally, creating more pressure to skilfully craft statements surrounding economic, societal, or company impact events (RIFs, outage,

Why Hidden Pricing is Enemy #1 with Allyson Havener

Mar 22nd, 2023 30m 50s

Despite data supporting the case for creating a more self-serve buying process, many SaaS revenue teams are still operating in a way that is legit the opposite of what today's buyer wants. New report data from more than 2,000 B2B tech buyers re