In this episode, we chat with Jill Guardia who is the Director of Global Sales Enablement and Programs at Rapid 7 as well as the President of the Boston Chapter of the Sales Enablement Society. We recap the SE Society's first-ever national meet
While there is a major difference between sales training and sales enablement, training should always remain a part of the overarching enablement strategy. But oftentimes training isn't aligned with enablement, which keeps it from reaching the
What if sales enablement stopped being perceived as a cost center? What if, instead of thinking of it as training, or onboarding, or the resting place for an organization’s broken things, we thought of sales enablement as a strategic investment
According to the Sales Enablement Society, sales enablement must be operated as a business within a business in order to succeed. No one knows this better than Jen Marie Jacober, Co-founder of the Society and sales enablement consultant. In thi
One of the major reasons sales enablement fails is due to misalignment among departments, especially when it comes to sales enablement ownership. In this episode, we speak with Matt Heinz, President of Heinz Marketing, to discuss Marketing's pi
Practitioners that have successfully executed a strategic sales enablement function stress the necessity of executive buy-in through building an internal business case for sales enablement, and no one has more experience with this than Tamara S
Maybe you have a winning strategy built out. You might even have the best technology and processes available to support the strategy. But without the right individuals, roles and team in place, sales enablement success is flat out impossible. D
When you hear the name Jill Rowley, “social selling” probably comes to mind. But as a self-proclaimed “sales professional trapped in a marketer’s body,” Jill is someone that any sales, enablement or marketing leader should know. In this episode
In this episode of the Sales Enablement Shift podcast, we sit down with Thierry van Herwijnen to nail down a definition of sales enablement that reflects today’s industry standards and, most importantly, organizational needs. Thierry also share
In this edition of the Sales Enablement Shift podcast, Nicole O'Brien from the Tiferet Group joins Daniel Rodriguez to discuss sales enablement's four areas of brokenness, and how Marketing can help client-facing teams interact more effectively
In the first episode of the Sales Enablement Shift podcast, Seismic VP of Marketing Daniel Rodriguez speaks with Scott Santucci, Director of the Alexander Group. Scott and Daniel discuss the major issues affecting sales enablement today, what t