In this episode of the Sales Enablement Shift podcast, we sit down with Thierry van Herwijnen to nail down a definition of sales enablement that reflects today’s industry standards and, most importantly, organizational needs. Thierry also shares his opinions about the evolution of sales enablement, how to get executive buy-in for enablement initiatives, and the greatest challenges facing enablement practitioners today.To hear more from Thierry, check out his blog and podcast at www.salesenablementlab.com!