In B2B where organisations are differentiating through relationships & solution selling business development is done by people, not AI or robots. It never has and never will - it's to do with Human Connection and is why we are all here.

From building rapport at an individual level, to quality conversations with the right person, then working together to solve problems all lead to mutual benefit through sales.

Most importantly profitable sales allows governments to invest in the infrastructure that creates better societies, we all want and need that.