It’s a transformative time for the TV business, to say the least. In this episode of our “Saying the Quiet Part Out Loud” podcast, Christine Grammier, the head of buy-side TV at LiveRamp, and Jay Prasad, chief strategy officer for TV at LiveRamp, discuss how the industry needs to adapt to the changing ecosystem and viewership trends to deliver relevant and better cross-screen customer experiences all while achieving business outcomes.