In this bumper length episode, James is joined by Ian Gotts, CEO & Co-founder of Elements.cloud.  Throughout the conversation, Ian shares invaluable insights into his journey of building a successful Salesforce ISV; from the importance of staying focused and avoiding diversions to the evolving landscape of the Salesforce ecosystem. James and Ian also explore the transformative impact of AI on the Salesforce ecosystem and how it is reshaping roles and processes. 

Discover the keys to success, including the significance of picking a niche, staying agile, and the game-changing potential of AI integration. 

Episode highlights include:

• Importance of staying focused and avoiding diversions in the early stages of building a Salesforce ISV
• The role of events like Dreamforce in gaining grassroots feedback and understanding real requirements.
• Leveraging content marketing, industry-specific niches, and speaking engagements for effective Salesforce community marketing.
• The evolution of roles in the Salesforce ecosystem with the introduction of AI, from integrated AI solutions to AI co-pilots.

Throughout the conversation, Ian mentions a number of resources which we've listed below:

IMPACT - Selling Innovative Apps to Corporates

https://elements.cloud/whitepapers-ebooks/impact-the-technology-executives-guide-to-selling-b2b-disruptive-and-innovative-solutions/

GPT - New Roles

[Short] https://elements.cloud/blog/renew-your-approach-for-2024-with-staying-relevant-in-a-post-gpt-world/

[Deeper dive] https://elements.cloud/blog/gpt-requires-salesforce-skills/

Moving to Silicon Valley

[Blog] https://www.linkedin.com/pulse/silicon-valley-brits-perspective-why-you-need-here-what-ian-gotts/

[Book] https://www.amazon.com/Thinking-Relocating-Silicon-Valley-Questions/dp/1907453261

If you are a Salesforce ISV founder with an interesting story to tell, we'd love to hear from you. Send us an email to [email protected] and we'll be in touch.