40. Mike Shields on the Evolution of CTV
Released Wednesday, 5th April 2023
Good episode? Give it some love!
40. Mike Shields on the Evolution of CTV
40. Mike Shields on the Evolution of CTV
Wednesday, 5th April 2023
Good episode? Give it some love!
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Mike Shields, CEO of Shields Strategic Consulting, joins Michael Beach to discuss the convergence of digital and linear advertising, the difficulties in delivering targeted ads, and the challenges surrounding ad frequency.
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