“These are not my pants!”: A Loyalty-Building Story for Salespeople

Released Friday, 10th April 2020

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“These are not my pants!”: A Loyalty-Building Story for Salespeople

Friday, 10th April 2020

Good episode? Give it some love!

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If you'd been in one of Mark Bowser's customer service training classes in Indianapolis in the late 1990s, those are the first words you would have heard him say as he introduced himself.

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Sell with a Story Podcast

This podcast is to help you use the art and science of storytelling to help you be more effective in your sales role. What you'll hear will come from two primary sources. Most will be stories that come from interviews I conducted with professional sales and procurement managers from over 50 companies around the world, including: Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, Kroger, Cushman & Wakefield, Huntington Bank, Ghirardelli Chocolates, Amway, and Children’s Hospital, among others — all of which are documented in my book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale.On other episodes I’ll have guest authors and experts in the sales field, including bestselling sales authors like Mike Weinberg, Anthony Ianarrino, Mark Hunter, and others.

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