'Sales are down because of the coronavirus. My customers simply aren't buying as much'. After a tough day or some difficult sales calls, it’s easy to use the coronavirus as an excuse. If you do, people will hear it in your voice and you’ll sell less. Be a Rainmaker, not an Ordertaker. Use the down economy as a motivation to work harder and smarter, not as an excuse to back off. If you back off, business will go down. It's a self fulfilling prophecy. If you work harder and smarter, business will improve. As the saying goes: 'when the going gets tough, the tough get going'!