Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation?

Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry.

Founder of Zyppy SEO, Cyrus Shepard, joins to answer the question, is SEO’s bad reputation legitimate or maybe not so much? 

Michael Lewittes, founder of Ranktify, chimes in to elaborate on how past SEO tools tarnished the SEO industry's reputation, noting how new tools can change the future landscape. 

Embrace the responsibility of maintaining core SEO values and join us in revitalizing the industry's reputation as a whole.

What’s done is done, but the future has not been written. Join us as it’s time to Terminate the lingering reputation from the early days of SEO this week on the SERP’s Up SEO Podcast!

Key Segments

[00:01:34] What's On This Episode of SERP's Up?

[00:03:26] Focus Topic of the Week: SEO Reputation

[00:23:13] Focus Topic Guest: Cyrus Shepard

[00:28:10] Tool Time w/ Michael Lewittes

[00:48:13] Snappy News

[00:55:26] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Cyrus Shepard

Michael Lewittes

Montse Cano

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Zyppy SEO

Ranktify

What does good E-E-A-T even mean?

News:

Google: No Such Thing As Perfect Formula For Ranking

Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials