Welcome to a riveting episode of the Service MVP Podcast, hosted by Joe Crisara. Our esteemed guest, Michelle LaFrance, the Duchess of Ductless, shares her inspiring journey and expert knowledge on ductless heating and cooling systems.

Experience the transformative power of ductless solutions as we explore the advantages of these systems over the traditional methods. From efficiency and cost-effectiveness to comfort, learn how ductless is reshaping the home comfort service industry.

For contractors, Michelle provides a roadmap to dominate your market actively. With a stress on commitment and training, she helps visionaries view ductless technology as homeowners' ultimate problem solver.

We delve further into vital skills and experiences required in the ductless system. Michelle discusses her own experiences, explaining the benefits of controlled temperature, energy efficiency, and reduced air conditioning bills. The episode emphasizes the importance of proper training in achieving seamless installation and significant labor cost savings.

Beyond installation practices, we also discuss your firm's online presence. Learn about website visibility, common search queries, and the distinction between website-centric and offsite SEO. Understand the role of backlinks and the Ductless Directory in boosting your online presence.

Be inspired by the success story of the Ductless Directory, a platform that Google loves. It ensures that contractors are not just listed, but also able to educate their consumers through their comprehensive websites. Furthermore, Michelle explores how video marketing can promote contractors and provide major search engine benefits.

The episode concludes with insightful advice for contractors to improve digital performance. From creating an attractive brand and professional website to effective sales training, learn how to effectively tackle digital challenges, and make a significant mark in your industry.

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