“Finances and marketing numbers are a game as well. So understanding how those numbers overlap can be a game changer.”

—Melissa Houston

2023 has not been a great year for business owners. It’s been a rough year, really, with a lot of things happening around us and the economy affecting many different sectors. Experts are debating whether we’re experiencing a recession or not, and the thing is, we’ll only know we are in recession around six to eight months into it. Even though we’re not “officially” in a recession, some businesses’ revenue and sales fall, others go bankrupt.

And so a lot of my clients go to me and ask, “Where is the money going?”

But we shouldn’t wallow in pity for the difficulty brought to us by this challenging year. Instead, we should analyze the root cause of our problem. Is it an issue brought by money management or a sales problem?

In this episode, we will talk about how sales and money management are critical parts of growing your business.

Listen to learn:‌

• What your numbers look like at the end of Q3
• 2023 is a tough year for businesses
• Why finances and marketing are a numbers game
• Why sales without profit is a red flag
• Is it a sales problem or a money management problem?
• Steps to take to explore the root cause of your problem

Highlights:‌

01:16  What your numbers look like at the end of Q3
01:46  2023 has been a tough year
03:02  Why marketing is crucial for sales
05:21  Is it sales or money management problems?
07:09  How to identify the root cause of your problems?
07:46  Tip 1: Analyze your finances
09:39  Tip 2: Assess your sales strategy
10:50  Tip 3: Identify the external factors
12:45  Tip 4: Find a balance
13:17  Tip 5: Seek professional help when you’re struggling

Links:‌ ‌  

• Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business
• Cash Confident Framework™️ Course
• Main website
• Mini-course: The Debt Repayment Calculator
• Mini-course: Pay Yourself
• Mini-course: Personal Net Worth Calculator
• Mini-course: The Ultimate Budget Binder

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa