How to Optimize a Landing Page for SEO & Organic Traffic

1 - Understand that the true SEO tactics will drive traffic to content about your lead magnet, not necessarily the landing page

• Have inbound follow links to your landing page in several places: pieces of content on your site, links from social media platforms, links from guest posts on other people’s sites
• Employ SEO tactics for each piece of content individually, using keywords in all the right places, etc.

2 - Landing pages should have a meta description and focus keyword

• On self-hosted WP, use Yoast to create a custom meta description using the focus keyword for each landing page

3 - Utilize Pinterest

• Create a vertical compelling image that links to your landing page
• Use keywords in the pin description

4 - List your landing page URL with Google’s search console

• While this does not guarantee a boost in SEO, it may help search bots find and index this page quicker than doing it organically