Sjoerd Dijkstra is UX Director at App Annie, a world-leader in the collection and analysis of app data. Sjoerd talks with us about many things, amongst which how companies can inform themselves without infringing people's privacy, successfully running a business with teams spread across the globe, design leadership and the massive increase of popularity of mobile games. Besides being a UX director, Sjoerd is head of the Dutch branch of App Annie, an avid gamer, a father of two and an all-round nice guy. Find more about Sjoerd on his portfolio here.Liked or disliked the show? Want us to talk about or respond to something? Share your thoughts with us on Twitter @shotsofpurpose or send us an email.  If you enjoyed the show, please give us a 5-star rating on your favorite podcast app and share it with your friends, colleagues and pet zebras.