In this week’s episode of the SIMPLE brand podcast, I talk withAllen Adamson.
Allen’s the co-founder and managing partner of Metaforce, a consultancy that takes a disruptive, multidisciplinary approach to help brands grow. He's also an adjunct professor at the Berkeley Center for Entrepreneurship at NYU Stern School of Business.
And Allen’s the author of a number of bestselling brand strategy books including his latest -Seeing the How: Transforming What People Do, Not Buy, to Gain Market Advantage.
Allen and I walk through his eight different lenses to help you understand the best ways to innovate your experience based on your brand, your industry, and most importantly your customer.
Here’s what we discuss:
RESOURCES FROM THIS EPISODE:
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