In this week’s episode of the SIMPLE brand podcast, I talk with Emmanuel Probst.
Emmanuel’s the Global Lead of Brand Thought-Leadership at Ipsos. He’s an adjunct professor of Consumer Market Research at UCLA. And he’s a Wall Street Journal and USA Today best-selling author of two brand strategy books including his latest - Assemblage – The Art and Science of Brand Transformation.
Just like a master blender uses the art of assemblage to know how to orchestrate, assemble and combine all the right elements to make a fine wine or cognac, a master brand strategist can do the same with their brand. But they have to be able to recognize and understand which elements to use and exactly how to combine them to craft meaningful, impactful brands.
That’s the art and science of creating a transformative brand.
Some of the topics we discuss include:
RESOURCES FROM THIS EPISODE:
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