In this week’s episode of the SIMPLE brand podcast, I talk with Howard Tiersky.

Howard is the CEO and Founder of FROM, a digital transformation agency that helps some of the world's largest brands navigate digital transformation and re-invent their customer journeys to earn the love of today's ‘digital customers’.

He’s named one of the Top 10 Digital Transformation Influencers by IDG Magazine, and one of the Top 100 Customer Success Strategists by Success Coaching.

And Howard’s the author of the Wall Street Journal bestseller - Winning Digital Customers: The Antidote to Irrelevance.

Howard and I discuss why the most valuable companies are known for providing a seamless, digital customer experience. And we discuss his five-step roadmap to help your brand do the same.

Here’s what we discuss:

• What drives irrelevance in brands today
• Every interaction a customer has with you forms their perception of the entire experience
• How to earn and keep customer love by helping them feel loved
• What causes 84% of digital transformations to fail
• How to get your peer leaders to buy into digital transformation
• Howard’s five-step roadmap for transforming your customer experience
• How focusing on quick wins helps fuel momentum in digital transformation
• How to calculate, prioritize and know which quick wins to build in your customer experience

RESOURCES FROM THIS EPISODE:

• Howard’s site
• Howard’s book - Winning Digital Customers: The Antidote to Irrelevance
• Howard on LinkedIn