John Chan, CEO and co-founder of 2X Growth Agency 

In this Simpli.fi TV interview, John Chan shares strategies for effectively managing large ad budgets and optimizing ROI. He highlights the advantages of working with substantial budgets, emphasizing the wealth of data available for informed decision-making. John stresses the importance of campaign structure and knowing when to break established rules to adapt to specific scenarios, especially in e-commerce and D2C sectors. The discussion also addresses the challenges of AI-powered platforms, with John emphasizing the need for manual intervention when necessary. Additionally, he encourages marketers to focus on enduring skills like direct response marketing and critical evaluation, providing valuable guidance for navigating the ever-evolving digital advertising landscape.