In this episode, we speak with Wendy Brauner, SVP of Marketing at McKesson.
Wendy shares her perspective on marketing strategy in an evolving and converging healthcare ecosystem. Given the changes in this landscape, including health systems merging with retail pharmacies and pharmacies diversifying into infusion centers, we discuss challenges around customer segmentation.
Wendy also shares her journey and philosophy as a leader to enable teams to be successful.
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