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Episode from the podcastSmall Spark Theory: a marginal gains approach to new business and marketing

EP74: New business trends | Alex Sibille | Future Factory

Released Monday, 13th March 2023

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EP74: New business trends | Alex Sibille | Future Factory

EP74: New business trends | Alex Sibille | Future Factory

Monday, 13th March 2023

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Here is the podcast description for Small Spark Theory: a marginal gains approach to new business and marketing:

New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way.Gunpowder’s Lucy Mann has worked in agency new business for over 25 years and has witnessed these scenarios, and many more like them, as an outsourced new business telemarketer, a new business recruitment consultant, in house new business developer, in house head of marketing, and new business mentor across multiple disciplines and agency shapes and sizes.Regardless of size and discipline, many agencies encounter the same new business challenges, and more and more, the solution is not necessarily an ambitious marketing plan, or expensive sales resource, but instead a forensic application of process and a marginal gains approach to performance improvement.Gunpowder’s podcast, Small Spark Theory™ explores the small changes we can make to our sales and marketing process to achieve better new business results. With contributions from a range of experts, each episode will examine a single element of the process in detail, providing manageable tips for improvement.

Find our more about Gunpowder Consulting, please visit gunpowderconsulting.com

Follow us on Twitter @gunpowdertweets and join the conversation at #smallsparktheory

With thanks to Matthew Syed for audio extract permission.Host - Lucy MannProducer - Isabelle Jarvis

How many episodes of Small Spark Theory: a marginal gains approach to new business and marketing exist?

As of Apr 30th, 2024, Small Spark Theory: a marginal gains approach to new business and marketing has published 88 episodes.

When was the latest episode of Small Spark Theory: a marginal gains approach to new business and marketing?

The latest episode of Small Spark Theory: a marginal gains approach to new business and marketing was published on Apr 8th, 2024

When did Small Spark Theory: a marginal gains approach to new business and marketing launch?

Small Spark Theory: a marginal gains approach to new business and marketing launched its first episode on Jan 24th, 2017.

Is Small Spark Theory: a marginal gains approach to new business and marketing explicit?

The content of Small Spark Theory: a marginal gains approach to new business and marketing is not explicit.

Who is the author of Small Spark Theory: a marginal gains approach to new business and marketing?

Small Spark Theory: a marginal gains approach to new business and marketing is created by Lucy Mann.

Which podcast categories does Small Spark Theory: a marginal gains approach to new business and marketing belong to?

Small Spark Theory: a marginal gains approach to new business and marketing belongs to the following podcast categories:

Business
Marketing
Management

Which podcast hosting provider does Small Spark Theory: a marginal gains approach to new business and marketing use?

Small Spark Theory: a marginal gains approach to new business and marketing is hosted on Libsyn.

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From The Podcast

Small Spark Theory: a marginal gains approach to new business and marketing

New business is one of those subjects guaranteed to get a reaction from agency owners everywhere. Many will have a nagging feeling they should be doing a bit more, wonder how other agencies manage to land the accounts they covet, have moments of wild inspiration and energy then falter because the day job just, well gets in the way.Gunpowder’s Lucy Mann has worked in agency new business for over 25 years and has witnessed these scenarios, and many more like them, as an outsourced new business telemarketer, a new business recruitment consultant, in house new business developer, in house head of marketing, and new business mentor across multiple disciplines and agency shapes and sizes.Regardless of size and discipline, many agencies encounter the same new business challenges, and more and more, the solution is not necessarily an ambitious marketing plan, or expensive sales resource, but instead a forensic application of process and a marginal gains approach to performance improvement.Gunpowder’s podcast, Small Spark Theory™ explores the small changes we can make to our sales and marketing process to achieve better new business results. With contributions from a range of experts, each episode will examine a single element of the process in detail, providing manageable tips for improvement.Find our more about Gunpowder Consulting, please visit gunpowderconsulting.comFollow us on Twitter @gunpowdertweets and join the conversation at #smallsparktheoryWith thanks to Matthew Syed for audio extract permission.Host - Lucy MannProducer - Isabelle Jarvis

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Official Episode Pagesmallsparktheory.libsyn.com
Download Audio Filehttps://traffic.libsyn.com/secure/smallsparktheory/SST_Alex_Sibille_V1.mp3?dest-id=468714

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