The recent acquisition of new business agency Future Factory by their leading competitor Ingenuity has been headline news in the new biz community. For me it was the perfect opportunity for a long overdue catch up with co-founder Alex Sibille.

In this episode we discuss the expanded new business and marketing services offered by this combined new business powerhouse, Alex reflects on how new business performance has fared through changing economic conditions and shares insights and best practice for agencies either looking to hire a new business agency or undertake their own outreach activity.

Just to mix things up, this month we don’t have a book recommendation, but instead, content to follow on LinkedIn, specifically Tina Fegent and her weekly #TinaTells posts.

Also mentioned in the episode are Future Factory training courses and our previous conversations on the pod in EP24: The new business email and EP5: Lead generation.

This episode is sponsored by E2M, the #1 white label digital agency partner. Visit https://www.e2msolutions.com/smallsparktheory/ to enjoy 20% discount on your first month.