In the midst of all the lockdowns in 2020, Hanna Lofgren and her husband Grego Montalban Sanchez (aka The Invy Baker), set up a micro-bakery in the small coastal town of Inverloch, South Gippsland.

Their intention was to create a lifestyle business that would take Grego away from the grind of #cheflife and allow them to spend time together with their young family. 

My guest, Hanna, gives us some great insight into how they set up the business and why it’s important to them to stick to their vision, somewhat despite the fact that they have become a viral hit on Instagram-  with over 120,000 (and growing) very engaged followers.

How did that happen? What are they doing right? What does it all mean for their business?

Hanna gives us a very honest and fresh perspective on what it means to go viral as a small business in a regional area. I think you’ll learn a lot from her experience and her customer-focused approach.

🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au, or be inspired on Instagram or Facebook.

Visit The Invy Baker's website and follow @theinvybaker on Instagram to find out more.

Join the Small Town Business conversation on Instagram or Facebook or visit us online.

Audio production by Jet Streamer

About Small Town Business:

Small Town Business shines a light on people making big things happen in small towns, regional and rural communities.

Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.

Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.

Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you.

Make sure you follow or subscribe so you don’t miss an episode and, if you’ve just found this, make sure you start from the beginning.

For more info, visit smalltownbusinesspodcast.au