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Smart Author

Mark Coker

Smart Author

A weekly Arts, Books and Business podcast
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Smart Author

Mark Coker

Smart Author

Episodes
Smart Author

Mark Coker

Smart Author

A weekly Arts, Books and Business podcast
Good podcast? Give it some love!
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Episodes of Smart Author

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Publishing in the classroom.  When high school students are given the chance to publish their writing as an ebook, it helps them gain a new appreciation for the written word.  Mark Coker shares details of an innovative writing project in Los Ga
How to earn free press coverage to elevate your author brand and drive demand for your books. You'll also learn how to write a press release and how to promote your news to mainstream media. This is part six in Mark Coker's six-part serializati
Social media for authors.  Learn how to get more from Twitter, Facebook and LinkedIn.  This is part five in the Smart Author podcast’s six-part audio serialization of the 2018 edition of the Smashwords Book Marketing Guide, a free ebook coming
Learn 25 book promotion tips. The tips are grouped in logical order to roughly correspond to the different stages of a book's marketing, from pre-launch to launch to post-launch. These tips can be implemented in any order at any stage of an aut
17 tips to leverage your book to sell more books, build your social media platform and catalyze word of mouth. Part 3 of 6 in Mark Coker's six-part serialization of the new 2018 edition of the Smashwords Book Marketing Guide.
Learn ebook marketing.  Part 2 of 6.  This episode explores author brand-building, knowledge-building, platform-building and distribution.  17 book marketing tips are presented, all of which help the author build a solid marketing foundation. M
Learn ebook marketing, Part 1. Introduces listeners to this special six-part series on book marketing, which guides writers step-by-step from the basics of book marketing to more advanced topics.  In this SMART AUTHOR podcast exclusive, Mark re
The indie author revolution and the struggle for free expression.  Learn the fascinating history behind the centuries-old struggle for free expression. Mark shares how the roots of today's indie author movement reach back to the introduction of
All writers can face dark days when the reasons to quit feel more sensible than the reasons to power on. In this episode, Mark teaches writers how to find the strength to persevere during the inevitable ups and downs of the writer’s life. He co
Learn what makes readers respond to your books.  The annual Smashwords Survey takes a quantitative, unconventional approach to identifying best practices that make books more desirable and more enjoyable to readers. Mark Coker discusses the res
Sell your ebook to libraries. Learn how libraries select, curate and purchase ebooks. Learn how a successful library ebook marketing strategy can help you sell more books at retail as well. Supplemental show notes at https://smashwords.com/podc
Beta readers help you write a better book.  Learn everything you need to know to plan and organize a successful beta reader round.    26 minutes. Supplemental show notes at https://smashwords.com/podcast
Sell more ebooks with preorders. Provides in-depth strategy advice for how to create, plan and promote your preorder.  Ebook preorders are one of the most exciting, most underutilized book marketing tools.  Make your next book launch more succe
Trends shaping the future of authorship and book publishing.  Mark identifies seven key trends and explores what these trends mean for your future as an author.  You’ll learn why there’s never been a better time to publish an ebook, and you’ll
Learn 16 secrets of the bestselling ebook authors. Learn the most important best practices for successful ebook publishing. Learn how to make your book more discoverable and more desirable to more readers. We examine pricing strategy, cover des
Introductory primer to ebook publishing. Learn how easy, fast and free it is to self-publish an ebook. Mark Coker presents a complete ebook publishing checklist. You'll learn how to produce, publish, price and promote an ebook. You'll learn how
Learn to publish ebooks like a pro. The Smart Author podcast guides writers step-by-step from the very basics of ebook publishing to more advanced topics. Whether you’re considering publishing your first book, or you’re already a New York Times
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