IAB's Podcast Upfront, Olympic Ads Selling Fast, & More
Released Monday, 15th April 2024
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IAB's Podcast Upfront, Olympic Ads Selling Fast, & More
IAB's Podcast Upfront, Olympic Ads Selling Fast, & More
Monday, 15th April 2024
Good episode? Give it some love!
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Here's what you need to know for today in the business of podcasting: what to expect from the 2024 IAB Podcast Upfront, Jordan Harbinger's three lessons to podcast advertisers, Rebecca Lavoie's tips for public radio station podcast success, and NBCUniversal reports they've sold out all digital and linear ad inventory for the 2024 Paris Olympics opening and closing ceremonies.
Find links to every article mentioned and the full writeup at Sounds Profitable.com
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.Join Podchaser to...
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