Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy’s career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human. 

ABOUT MARK SCHAEFERAuthor, speaker, futurist, and business consultanthttps://businessesgrow.com/Community - RISEhttps://businessesgrow.com/rise-community/Podcast - Marketing Companionhttps://businessesgrow.com/podcast-the-marketing-companion-2/Blog - Growhttps://businessesgrow.com/blog/

Book list:https://businessesgrow.com/social-media-marketing-books/Books mentioned:KnownMarketing RebellionBelonging to the BrandCumulative Advantage

CHAPTERS01:17 Introduction02:43 Story of Mark’s impact on Izzy04:48 Known book08:06 Marketing Rebellion book11:42 Cumulative Advantage book17:05 ActiveCampaign19:12 Belonging to the Brand book23:29 Narrating your books on Audible26:22 David Meerman Scott - Marketing the Moon27:18 Mark’s space journey30:29 Apollo Program as a marketing case study31:53 SkyView and NASA Brand33:53 Apollo program woven with marketing35:19 Podcast anniversary38:54 Jason Falls40:10 Sneak peek - RISE Community41:25 Marketing Retreat - Uprising43:32 Global Community45:11 Space for Kentucky44:45 Blog {Grow}46:14 Final Thoughts - Be human49:44 Ending remarks

SHOW NOTESDavid Meerman Scott Apollo artifacts with two collections:https://www.apolloartifacts.comhttps://www.apollopresskits.comMarketing the Moon bookhttps://www.davidmeermanscott.com/books/marketing-the-moon

Marketing Podcast Networkhttps://marketingpodcasts.net/

SkyView App

Apollo Programhttps://www.nasa.gov/mission_pages/apollo/missions/index.html

ABOUT IZZYIzzy's website - https://izzy.houseAuthor of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-MarketingPodcast host for Space Marketing Podcast - https://spacemarketingpodcast.comOrganizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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