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Stack and Flow

A Business podcast
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Episodes of Stack and Flow

In this episode Andrew and Cody talk about: Improving Corporate Culture Outbound Only Better Account Based Management
In this episode Jocelyn talks about: Data supported decision making Why it's not about ROI Marketing performance management
In this episode Scott talks about: Martech in China The Martech 5000 Marketing Governance
In this episode Greg talks about: Using analytics to optimize your site for specific verticals and prospects Why Clearbit is leading the way in data enrichment The benefits of dealing with dozens of stacks
In this episode Ryan talks about: Where AI meets product marketing Why regional marketing is the best path to CMO Content marketing that's not journalism and generates huge returns
In this episode Sam discusses: Getting marketing teams to understand the results from their tools The unique challenges of being the largest install for a SaaS vendor Using governance to hold the ship together while remaining agile
In this episode Raviv talks about: Why ABM is doomed to fail just like predictive Getting scoring right by fixing the data problem The ultimate goal of orchestration
In this episode Chris covers: How the global nature of blockchain is changing development The problem of privacy and algorithms that use gamification What the feed of the future could look like
In this episode Amit Talks about: The role of data for the modern sales rep Processing voice and context Unsupervised learning in speech analysis
In this episode J.J. Talks about: How accuracy is the key to avoiding things that get ugly when they scale Using controls to refine and improve instead of just pushing everything out the door Fit, Intent and Engagement to get to relevant dat
In this episode Tami discusses: The consumer AI revolution arriving to B2B AI's role as ride along to improve productivity Atlanta's rise to power
In this episode Gideon discusses: Creating consumer grade customer experience in B2B Huge gains from product alignment, reviews and customer advocacy Where the true gains in appending data to create sales qualified leads come from
In this episode Jill discusses: The digital and social sales transformation How marketing is lapping sales on the modern buyer Why people come first
In this episode Anand discusses: The requirements for Customer Data Platforms What marketing can learn from other business disciplines In AI think KITT, not The Terminator
In this episode Scott discusses: The marketing shift toward CX governance IPaaS making the 100 web based tools infrastructure possible How the human factor is the art that makes the tools work
Roland Smart of Oracle - AI for Exploration, Agile Marketing, Combining Humans and Machines by Stack and Flow
In this episode Sam discusses: Why it's all about foundational technology and data It's not about AI replacing humans, it's about making them more powerful How IT is getting more involved in the marketing stack
In this episode Sahil talks about: Why some companies are slow to adopt AI Creating a new, better sales process Using AI to assess data quality
In this episode Steve discusses: Where we want to go as a society, the questions are moral and ethical, not technical The problem with AI adoption is that we only trust humans How the cloud changes the cost benefit analysis of applying algor
In this episode Mitch discusses: How to prepare for the age of AI What were these companies before they became customer centric? The problem of not defining “Fake News” The subscription economy
In this episode Greg discusses: How real time bidding works Optimizing toward incremental lift Measuring prospect and cutsomer intent The problem with marketing automation point solutions
In this episode Mike discusses: The impact of companies averaging over 90 SaaS Applications Using Tableau for organizational transformation Centralizing international marketing programs The most important factors in assembling the stack
In this episode Lora discusses: Why Supply Chain Technology is not about ERP Finance as the art of removing value from every step and fighting it with blockchain How data harmonization and synchronization are better than integration IoT making
In this episode Greg discusses: If data analysis is overwhealming the art of marketing How supply chain has moved from the basement to the C-Suite Why all large organizations are supply chain companies How ABM is transforming supply chain sale
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