Seaweed represents one of the most abundant biomass resources on earth. It also grows ten times faster than land plants, captures CO2, and produces oxygen for humans and other species. Despite being a renewable resource, the potential of seaweed is not used often in the production of goods. Jessica Farda, co-founder and CEO at Noriware, wants to change this. Her start-up has developed a new seaweed-based packaging solution. Noriware uses one hundred per cent natural materials that are free from toxic substances, fully biodegradable and compostable at home. With this product, Jessica’s start-up aims to significantly reduce the carbon footprint and water use compared to conventional plastic packaging. In this episode, Jessica talks about how Noriware was founded, why she decided to use seaweed for packaging, and a failed experiment that helped with product development.