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Episode 73: Self Awareness Helped Us Grow Our Direct to Consumer Business - Abhi Lokesh CEO of Fracture (Rebroadcast)

Released Wednesday, 5th February 2020
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This week in Startup Handmedowns, we chat with Abhi Lokesh, founder CEO of Fracture and down-to-earth world traveler. Fracture is a glass printing company that emerged out of Abhi’s university passion project, an e-commerce art business that donated all of its profits to charity, as well as a trip to Swaziland with his classmate, Alex. A major lesson in this week’s episode, is patience. Abhi talks about refreshing his order intake page and projecting the typical hockey stick growth curve in a naivié way that I’m sure a lot of us can relate too. His dreams for Fracture were pretty idealistic, but the steps to get there actualized in slogging through Facebook marketing campaigns, trying to get on Techcrunch, and really just trying stuff out and seeing what worked. Additionally, Abhi did not take the traditional fundraising route with venture capitalists, advisors, and a bunch of fundraising rounds. He believed in his product and its ability to grow on its own.
Startup Handmedowns: startuphandmedowns.co