Ed Cross is an attorney who works closely with the Restoration Industry Association (RIA) and has been diligent with working as a mediator between restoration contractors and the insurance industry. With a focus on customized pricing and overcoming the challenges of restoration pricing software, Cross has been able to bring to the table the constituents that can make a difference with real change now and in the future.

In this episode of Straight Talk!, Cross describes current affairs and what he sees as possibilities with restoration pricing. He also describes what he sees as viable solutions for all parties involved: Both restoration contractors and insurance companies.