Well, I hope you enjoyed what you’ve heard in this program. I know we covered a lot with you. We talked about the two most common market mistakes that businesses are making. We talked about eliminating platitudes and implementing a complete

Applied Business Innovation

May 11th, 2022 4m 14s

So, finally, let me give you a tool you can use to create your own business innovations. We actually have 12 innovation formulas that we use that allow us to easily and scientifically find needs and desires in any industry or marketplace and t

Business Innovation

May 4th, 2022 11m 11s

Component #6 is Business Innovation. Most companies we work with already have an innovative inside reality. Their primary challenge is in effectively communicating it to the outside world. However, perhaps one or two percent need our help to

Professionalized Image

Apr 27th, 2022 49s

The fifth step in the Strategic Marketing Program is having a professionalized image. Now for the sake of time I am not going to review this step in detail. The point here is simple and obvious. If you want to dominate you must always act an

Systematized Sales Process

Apr 20th, 2022 23m 44s

Step 4 in the Strategic Marketing Program is to create and implement a systematized sales process. This is one of the most overlooked aspects of a complete marketing system. Those who utilize it will increase sales and maximize efficiencies w

Comprehensive Internet Marketing Suite

Apr 13th, 2022 3m 27s

The next step, step 3 is to implement a comprehensive internet marketing suite. Now I am not going to spend much time on this because the content here is quite voluminous and it doesn’t make for good audio training content because it’s based

Automate

Apr 6th, 2022 10m 23s

The fifth and final component is Automate. This simply means that now that your prospects are connected with you in the marketing system, you must create content to automate the follow-up process. Companies and individuals are notoriously bad

Incentivize

Mar 30th, 2022 7m 12s

The fourth component is Incentivize. In this step you have to give your prospect an incentive to take the next step in the buying process. This is often accomplished by giving your prospect an offer to get a free marketing tool of some sort,

Educate

Mar 23rd, 2022 16m 52s

The third component is Educate. Now that you connected with your prospect on an emotional level you must give them enough quality information to make them feel like they can make an informed decision about how to solve their problem or gain a

Connect

Mar 16th, 2022 12m 11s

The second component is Connect. This means that once you have captured your prospects attention, you must connect with them on an emotional level. You have to hold onto their attention by connecting on a hot button that is important or relev

Capture

Mar 9th, 2022 17m 51s

The Strategic Messaging Formula™ or SMF for short has five components. Let me introduce them to you really quick. First is Capture. This means that you must first capture your target market’s attention. It’s pretty obvious I know, but it’s

The Strategic Messaging Formula™

Mar 2nd, 2022 17m 2s

Now let’s move on to Component #2 is the Strategic Messaging Formula™So now that we have created our Identity, I want to show you exactly what your marketing content is supposed to look like. Believe it or not the process of creating an effect

Component #1 is Identity

Feb 23rd, 2022 7m 39s

The RULES have changed in marketing. You can’t just put up an ad in the paper or launch a platitude-filled website announcing to the world that you’re open for business anymore. Just being good in sales won’t cut it today. You’ve got to communi

The Strategic Marketing Program

Feb 16th, 2022 1m 27s

Okay, so now that we have identified some of the problems with existing advertising and marketing. Let's talk about the solution. The solution to these marketing and advertising problems is the Strategic Marketing Program. Now, the Strategi

The Educational Spectrum

Feb 1st, 2022 6m 51s

Now, before we get too far down the line, I need to bring a very important concept in the light for you. I want to talk about something we call The Educational Spectrum (or what some people call the Sales Cycle.) Now, I know you've heard that

Focus and History of Advertising

Feb 1st, 2022 9m 25s

Now, after listening to the last few tracks, you might be asking yourself, “Where Did Platitudes Come From?” “Why are we all using platitudes? It seems so obvious that it is the wrong way to do it, but everybody is doing it. Well, I don't wa

Two Most Common Marketing Mistakes Many Businesses Make

Jan 25th, 2022 18m 58s

Throughout this presentation I will demonstrate to you the problems with your existing marketing and advertising, the neural and psychological basis for effective marketing, the only way to achieve what we call “total marketing synergy.” I will

The Strategic Marketing Program Introduction

Jan 18th, 2022 2m 54s

The system I'm going to share with you is called the Strategic Marketing Program and it is unique in our industry because it's a comprehensive program. It's not about one or more clever or unique marketing tactics that will increase your busin

Introduction to Shea Ellison, Founder of Strategic Marketing Consultants

Jan 14th, 2022 2m 23s

As an entrepreneur for most of his life, Shea has been intimately involved in advertising and marketing since the mid 70’s when he opened his first business. Since that time he has read hundreds of books, attended dozens of seminars and worksh

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