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Style and Substance

Elizabeth Cairns & Fiona Humberstone

Style and Substance

A weekly Business, Entrepreneur and Health podcast
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Style and Substance

Elizabeth Cairns & Fiona Humberstone

Style and Substance

Episodes
Style and Substance

Elizabeth Cairns & Fiona Humberstone

Style and Substance

A weekly Business, Entrepreneur and Health podcast
Good podcast? Give it some love!
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Episodes of Style and Substance

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Hello lovely listeners, this week we've thrown it over to you and are responding to the huge inpouring of questions from you all. It's a wide ranging conversation talking all things design and business from the very specific what size of font s
Welcome back lovely listeners to season 9. After a lovely long break we are opening this season with what we hope is a juicy two parter on the topic of finding your authentic voice. Both of us encounter business owners who struggle to do this f
Well here we are folks at the end of season 8 and before we head into a break we're dropping in for a review of the year so far. We reflect on the changing economic climate, talk about what's we've learned so far this year and how we are using
This is a hot topic for so many entrepreneurs. When we get into conflict, or emotional situations arise in our business and our instinctive tendency is to fight, flight or fawn there is another way. In this episode we talk around the importance
So often, particularly with a well established business, we can get into a mode where things feel like they are a little out of control. Whether that's around feeling constantly overwhelmed, not being sure of where the next piece of work is com
I am excited to be sharing this week's conversation in which Fi and I walk through Fiona's Show-stopping Brand Roadmap. It's a really clear, strategic guide to the entire branding journey and one I know will add huge value. Perfect for any entr
Hello lovely listeners, as we move into spring it feels like the perfect timing for a conversation about flow. Why, along with vitality, adopting the flow principle of The Empowered Entrepreneur is absolutely essential to ride us through tough
All design, good or otherwise, creates an impression. It affects our perceived credibility, opens up or closes down opportunities and influences the confidence we feel about our work. Whether we realise it or not, whenever we are producing any
Welcome back lovely listeners. In this second episode of our self publishing series (more to come next season) we take a gallop through varying aspects of the process of publishing a beautiful book for business. We explore how to tell if it's t
Fellow authors and publishers amongst you will know a book project is not for the feint hearted and producing a beautiful book for business is a labour of love that we are both hugely passionate about. With three best sellers on branding and bu
Welcome back lovely listenersOn what is reputedly the most depressing day of the year we wanted to bring a little light, a juxtaposition to the gloom and pop in with a short and hopefully sweet conversation about finding inspiration in these da
Ever felt like a fraud in your own business, waiting for the other shoe to drop and for everyone to realise you're not as capable as they think? That gnawing fear isn't unique to you; it's a widespread experience known as Impostor Syndrome, and
Welcome back lovely listeners and Happy New Year.We're kicking of a New Year and. New Season with our thoughts on the vibe of this year, what we're committing to and sharing a few thoughts on how to create some energy and momentum to pull you t
Hello dear ones,As promised, if you need it over the coming days and weeks here's a few moments of guided calm for you to enjoy. Not advised to listen whilst driving so find a few minutes where you can sit undisturbed to give your nervous syste
Well lovely listeners we are finally here at the last episode of the 2023. What a year. Thank you so much for all your support of the podcast to date it really has been so wonderful to hear your feedback, answer your questions and of course rea
Join us for our penultimate episode of the year as we explore the intricacies of navigating the holiday season with a sense of calm amidst the inevitable chaos. We delve into some of the challenges we might be facing during this hectic period,
Picture this: you've spent months, maybe even years, perfecting your unique product or service, pouring your heart and soul into every detail. Then, out of the blue, you stumble upon a carbon copy of your efforts being touted by a competitor. H
In this episode we explore the secrets of successful brand positioning and the power of creating a strong strategy. We look at how to set your brand apart in a crowded market and make sure it resonates with the right audience. We start with the
Join us as we discuss the fascinating world of pricing, its complexities and the challenges it poses for entrepreneurs. Navigating the world of contextualised pricing is not an easy task. However, understanding the importance of the value behin
Welcome back lovely listeners and we are getting into the swing of season six with what we hope is a pretty dynamic episode. What if the hustle culture, so often glamorised and idolised as the only path to entrepreneurial success, was in fact a
Welcome back lovely listeners, season 6 is upon us and opening up this new season is our conversation about Entrepreneurial Spirit.Being an entrepreneur is such an exciting space to be in and one that both Fiona and I get so inspired by. In thi
Well here it is folks, our final episode of season five before we break for half term and we hope you enjoy it. We've shaken up the format this week and dedicated it to answering some of the many questions that have come in from our lovely list
We have a goodie for you this week lovely listeners. I am picking Fi's brains on a subject close to both our hearts - resonant branding. We explore the power of a resonant brand what it can do for your business as an entreprenuer and the game c
Hello lovely listeners, how are you feeling? Well if it's overwhelmed then we have a goodie for you! In this episode we start to explore the topic of overwhelm and our conversation goes far and wide. We cover everything from what triggers over
We've been hearing from more than a few people that it's a bit challenging at the moment and we've been asked to tackle the topic of converting clients so in this week's episode we do just that. How do we make the most of every opportunity that
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